Hyper AdTech
technological solutions
Hyper AdTech proprietary technologies and supported solutions are aimed at selecting high-quality advertising inventory and campaign effectiveness analysis
Hyper AdTech technologies help to achieve your business goals.
Launch effective advertising campaign right now.
A system of own predictive algorithms, the purpose of which is to ensure the fulfillment of key indicators for the quality of inventory and the effectiveness of advertising campaigns.
The algorithms are based on data about user actions, content consumption patterns and interaction with advertisements.
Hyper Predict ML-technology allows predicting the quality of the user’s future contact with ads at the pre-bid stage (before ads are shown), with the subsequent exclusion of ineffective inventory and fraud. Algorithms are trained in a permanent mode, enriched with knowledge about inventory and users, which makes it possible to improve the accuracy of predicting the quality of future advertising contacts
Hyper AdTech’s ad inventory supports measurements from all major independent verifiers.
Hyper AdTech is one of the first in-app platforms in the market that has implemented support for advertising inventory measurement technology according to the international standard MRC – Open Measurement SDK (OM SDK).
We collaborate both with international verifiers that measure mobile inventory based on OM SDK technology, and with local companies based on MRAID technology. Measurements include an audit on such metrics as: Viewability – the time spent and the area of the creative in the visible zone, Brand safety – analysis of the user’s interaction with the content and its environment, Complete Rate – ad viewing up to 100%, Fraud (SIVT, GIVT) – invalid traffic level and others
We provide brand reputation from negative, questionable and inappropriate content when placing ads in a mobile environment.
The basic guarantor of compliance with the criteria for Brand Safety is the passage of app store moderation by app stores (Google Play and App Store). Store moderation occurs in a permanent mode and ensures agreement with app store policies throughout the life of the application.
Hyper AdTech has developed a special system for filtering mobile applications: visual verification of titles and descriptions by the words “masks”, blacklisting of applications with stop words based on “masks”, category marking and targeting by subject, app age restrictions.
Within the Hyper AdTech platform implemented tools for evaluating the effectiveness of advertising campaigns and the possibility of tracking by leading mobile inventory analytics systems
Campaign analytics in a mobile environment
Hyper AdTech supports tracking of all major mobile inventory analytics platforms, which makes it possible to evaluate the effectiveness of advertising campaigns.
Evaluating the effectiveness of media campaigns
Brand Lift
An online survey of users who have seen a brand`s ad and haven`t it, but who match the targeting criteria. This tool allows you to evaluate the effectiveness of campaigns according to the main brand metrics: Ad Recall; Ad Message Recall; Brand Awareness; Product Consideration; Brand Favorability; Purchase Intent; Brand Interest
Sales UpLift
Research that allows you to evaluate the impact of advertising in the mobile environment on real sales. In this area, we cooperate with leading research companies and data companies. There are various methods to evaluate the effectiveness: O2O-research and Market tests
Hyper Predict
A system of own predictive algorithms, the purpose of which is to ensure the fulfillment of key indicators for the quality of inventory and the effectiveness of advertising campaigns.
The algorithms are based on data about user actions, content consumption patterns and interaction with advertisements.
Hyper Predict ML-technology allows predicting the quality of the user’s future contact with ads at the pre-bid stage (before ads are shown), with the subsequent exclusion of ineffective inventory and fraud. Algorithms are trained in a permanent mode, enriched with knowledge about inventory and users, which makes it possible to improve the accuracy of predicting the quality of future advertising contacts
Verification
Hyper AdTech’s ad inventory supports measurements from all major independent verifiers.
Hyper AdTech is one of the first in-app platforms in the market that has implemented support for advertising inventory measurement technology according to the international standard MRC – Open Measurement SDK (OM SDK).
We collaborate both with international verifiers that measure mobile inventory based on OM SDK technology, and with local companies based on MRAID technology. Measurements include an audit on such metrics as: Viewability – the time spent and the area of the creative in the visible zone, Brand safety – analysis of the user’s interaction with the content and its environment, Complete Rate – ad viewing up to 100%, Fraud (SIVT, GIVT) – invalid traffic level and others
Brand Safety
We provide brand reputation from negative, questionable and inappropriate content when placing ads in a mobile environment.
The basic guarantor of compliance with the criteria for Brand Safety is the passage of app store moderation by app stores (Google Play and App Store). Store moderation occurs in a permanent mode and ensures agreement with app store policies throughout the life of the application.
Hyper AdTech has developed a special system for filtering mobile applications: visual verification of titles and descriptions by the words “masks”, blacklisting of applications with stop words based on “masks”, category marking and targeting by subject, app age restrictions.
Efficiency Analysis
Within the Hyper AdTech platform implemented tools for evaluating the effectiveness of advertising campaigns and the possibility of tracking by leading mobile inventory analytics systems
Campaign analytics in a mobile environment
Hyper AdTech supports tracking of all major mobile inventory analytics platforms, which makes it possible to evaluate the effectiveness of advertising campaigns.
